Sometimes the greatest opportunities begin where passion meets the land.
For more than 12 years, ๐๐น๐ถ๐ผ๐ป๐ฎ ๐ ๐ฒ๐ต๐ฎ๐ท and her family have dedicated themselves to cultivating their land in the Mehaj neighborhood of Puka. Although Eliona is a psychologist by profession, her heart has always remained closely connected to nature and her family’s agricultural tradition.
Today, the family manages ๐ญ ๐ต๐ฒ๐ฐ๐๐ฎ๐ฟ๐ฒ ๐ผ๐ณ ๐ฐ๐ต๐ฒ๐๐๐ป๐๐ ๐๐ฟ๐ฒ๐ฒ๐, cares for ๐ฏ๐ฌ ๐ฏ๐ฒ๐ฒ๐ต๐ถ๐๐ฒ๐, and sustainably collects and dries wild forest fruits, supplying local customers with high-quality natural products.
Now, with the support of ๐๐ก๐ฉ๐ฃ ๐๐น๐ฏ๐ฎ๐ป๐ถ๐ฎ, Eliona is taking the next step.
Through the grant scheme of ๐๐๐ ๐ฝ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐, she is establishing a ๐ฐ๐๐น๐๐ถ๐๐ฎ๐๐ฒ๐ฑ ๐ฟ๐ฎ๐๐ฝ๐ฏ๐ฒ๐ฟ๐ฟ๐ ๐ณ๐ฎ๐ฟ๐บ, transforming an innovative idea into a sustainable rural business that will generate new opportunities while respecting the environment.
The investment includes:
๐ฑ Soil analysis and land preparation
๐ Raspberry plantation establishment
๐ง Installation of an irrigation system
๐ก Farm development and site organization
๐จ Creation of a unique product logo
๐ฑ Promotion through social media and digital marketing
By introducing cultivated forest fruits, the initiative helps diversify local production, promotes sustainable land use, and creates added value from natural resources while reducing pressure on wild harvesting.
“๐๐ฐ๐ณ ๐บ๐ฆ๐ข๐ณ๐ด ๐ฐ๐ถ๐ณ ๐ง๐ข๐ฎ๐ช๐ญ๐บ ๐ฉ๐ข๐ด ๐ธ๐ฐ๐ณ๐ฌ๐ฆ๐ฅ ๐ต๐ฉ๐ฆ ๐ญ๐ข๐ฏ๐ฅ ๐ธ๐ช๐ต๐ฉ ๐ฅ๐ฆ๐ฅ๐ช๐ค๐ข๐ต๐ช๐ฐ๐ฏ. ๐๐ฉ๐ช๐ด ๐ด๐ถ๐ฑ๐ฑ๐ฐ๐ณ๐ต ๐จ๐ช๐ท๐ฆ๐ด ๐ถ๐ด ๐ต๐ฉ๐ฆ ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐บ ๐ต๐ฐ ๐จ๐ณ๐ฐ๐ธ, ๐ค๐ณ๐ฆ๐ข๐ต๐ฆ ๐ฐ๐ถ๐ณ ๐ฐ๐ธ๐ฏ ๐ฃ๐ณ๐ข๐ฏ๐ฅ, ๐ข๐ฏ๐ฅ ๐ฃ๐ถ๐ช๐ญ๐ฅ ๐ข ๐ด๐ต๐ณ๐ฐ๐ฏ๐จ๐ฆ๐ณ ๐ง๐ถ๐ต๐ถ๐ณ๐ฆ ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ ๐ด๐ถ๐ด๐ต๐ข๐ช๐ฏ๐ข๐ฃ๐ญ๐ฆ ๐ข๐จ๐ณ๐ช๐ค๐ถ๐ญ๐ต๐ถ๐ณ๐ฆ.” โ ๐๐น๐ถ๐ผ๐ป๐ฎ ๐ ๐ฒ๐ต๐ฎ๐ท
This is another example of how local ideas, when supported with the right knowledge and investment, can create lasting environmental, social, and economic benefits for rural communities.
๐ ๐๐ฉ๐ฆ “๐๐ฏ๐ต๐ฆ๐จ๐ณ๐ข๐ต๐ฆ๐ฅ ๐๐ฐ๐ณ๐ฆ๐ด๐ต ๐๐ข๐ฏ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐๐ญ๐ฐ๐ฏ๐จ ๐๐ณ๐ช๐ฏ ๐๐ช๐ท๐ฆ๐ณ ๐๐ข๐ด๐ช๐ฏ” ๐ฑ๐ณ๐ฐ๐ซ๐ฆ๐ค๐ต ๐ช๐ด ๐ง๐ถ๐ฏ๐ฅ๐ฆ๐ฅ ๐ฃ๐บ ๐๐ถ๐ด๐ต๐ณ๐ช๐ข๐ฏ ๐๐ฆ๐ท๐ฆ๐ญ๐ฐ๐ฑ๐ฎ๐ฆ๐ฏ๐ต ๐๐จ๐ฆ๐ฏ๐ค๐บ (๐๐๐) ๐ข๐ด ๐ฑ๐ข๐ณ๐ต ๐ฐ๐ง “๐๐ฏ๐ต๐ฆ๐ณ๐ฏ๐ข๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐๐ข๐ณ๐ต๐ฏ๐ฆ๐ณ๐ด๐ฉ๐ช๐ฑ ๐๐ถ๐ด๐ต๐ณ๐ช๐ข”, ๐ช๐ฏ๐ช๐ต๐ช๐ข๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐๐๐๐ ๐ข๐ฏ๐ฅ ๐ช๐ฎ๐ฑ๐ญ๐ฆ๐ฎ๐ฆ๐ฏ๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐๐๐๐ ๐๐ฐ๐ถ๐ฏ๐ฅ๐ข๐ต๐ช๐ฐ๐ฏ.
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