News

In the Lavender and MAPs Fields, A Story of Growth and Possibility

08 Jul, 2025


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Every summer, the lavender fields across Albania begin to bloom, painting the land in soft purple tones and filling the air with a calming scent. But this year, the lavender season feels even more special. Behind each plant, there is a story of change, support, and hope thanks to CNVP Albania’s Local Economic Development (LED) project.

Since 2020, CNVP Albania has been working with farmers who grow medicinal and aromatic plants, especially in rural areas where agriculture is the main source of income. Many of these farmers, including a large number of women, have always worked hard but struggled to earn enough. They often had to sell their products at low prices and had limited access to markets or support.

To help improve this situation, the LED project has introduced new ways of working. One of the most important changes has been the use of contract farming. This means that farmers sign agreements with buyers, like exporters and collectors, before the harvest. These contracts help farmers feel more secure, because they know in advance how much they will get paid, and they also receive technical advice to improve the quality of their plants.

This support is especially visible now, during the lavender harvest. In several regions of Albania, farmers supported by the LED project are starting to collect their lavender crops with better tools, more knowledge, and the peace of mind that comes from knowing someone is ready to buy their product at a fair price. Lavender is one of the most popular medicinal plants in Albania, and its demand is growing internationally. With better drying technology, introduced by the project, farmers can now preserve the smell and oil of the plant, making it more valuable and easier to sell abroad.

Another important goal of the LED project is to support women. At least 30% of the farmers involved are women, many of whom are now earning more money, attending trainings, and playing stronger roles in their families and communities. Through meetings with buyers and other farmers, they are learning new skills and becoming more confident in their work.

Looking ahead, CNVP Albania is exploring ways to continue and expand the work started through the LED project. The aim is to reach even more farmers, improve their access to financial support, and encourage stronger cooperation from local and national institutions. While plans for the next phase are still under discussion, the hope is to build on the progress already made. With dedication and the right support, Albania’s medicinal and aromatic plants, especially lavender, can continue to grow as a valuable part of the rural economy, offering new opportunities for farmers and their families.

The LED project is funded by the Swedish Government and implemented by CNVP Albania.