QUALITY, PURITY AND SUSTAINABILITY
June brings flowers in aromatic and medicinal plants (MAPs) and marks the start of harvesting of Lavender, Immortelle (Helichrysum), and Sage. This is the time to “taste the fruit” of hard work from farmers in rural areas, the time when they harvest and sell their products. In addition to this, a colorful and aromatic organic landscape that connects Shkoder Lake with high mountains of Malesia e Madhe in northern Albania awaits visitors to enjoy and relax.
CNVP Albania, in the framework of Sida -funded LED project continues to be close to the farmers involved in the cultivation of MAPs, a promising business, supporting clean and sustainable MAP production, better incomes for the poor, and stronger links to the market. Advanced technologies for businesses so that they can improve their final product and have mutual beneficial relations with MAP farmers. Renowned for its worldwide reputation for high-quality MAPs, Albania is seeking to maintain and strengthen further not only this reputation but also improve the livelihoods of rural communities dealing with MAPs.
Not aware of the immense benefits and usage of MAPs?
Here are a few highlights of a number of MAP varieties:
ü Lavender – is known for its calming and relaxing properties and ability to soothe occasional skin irritations.
ü Helichrysum - “helios” meaning sun and “chrysos” meaning gold, is best known for its restorative properties to the skin. It is used in anti-aging products for its rejuvenating benefits to the skin. Helichrysum can help reduce the appearance of blemishes, and it promotes a glowing, youthful complexion.
ü Sage – is known for its culinary use, aroma, tea, and curative essences rich in anti-inflammatory and antioxidant compounds promoting oral and brain health and improving mood.